Case Study | The Drive To Survive Effect
As we gear up for Drive To Survive Season 6 premiering on February 23rd 2023, one week ahead of the new season opener in Bahrain, the music is poised to once again become an integral part of the show's DNA.
Having had the privilege of Music Supervising Season 5 & 6 alongside Matt Kaleda, our long term collaboration involved meticulous sourcing, bespoke composing and clearing of numerous cues for the show, working closely with a talented team of editors and producers.
Since its debut, the show has acted as a catalyst, transforming casual viewers into fervent Formula 1 fans. The fifth season, which premiered last February, saw a staggering 40 percent increase in viewership, sitting at the topThe show's immersive storytelling and behind-the-scenes access have brought the human side of the sport to the forefront, creating a connection between the audience and the high-stakes world of Formula 1.
Season 5
The highly anticipated Season 5 of Drive to Survive delivered a gripping narrative that unfolded against the backdrop of the 2022 Formula 1 season. Beginning with the controversial finale in Abu Dhabi, the series covered key moments, including the rise of a bromance between Haas Team Principal Guenther Steiner and ex-Ferrari Team Principal Mattia Binotto, the struggles of Mercedes, and the dynamic battles between Verstappen and Leclerc. The emotional highs at Silverstone, Mick Schumacher's trials, and the French drama at Alpine provided ample drama, setting the stage for the eagerly anticipated 2023 season with the Las Vegas Grand Prix and the return of Nico Hulkenberg.
Six Nations: Full Contact
As the excitement around sports docuseries continues to grow, Music Supervisoin expanded beyond the world of Formula 1. we are thrilled to announce our involvement in curating the music for the upcoming Six Nations docuseries, Full Contact. Just as with Drive To Survive, the music for Full Contact aims to elevate the viewing experience, highlighting the patriotism, intensity and passion that define rugby at its highest level. Which has began airing early 2024, watch the trailer here:
What's Next
As we rev our engines in anticipation of Drive To Survive Season 6, it's clear that the impact of this groundbreaking series extends far beyond the world of Formula 1. The Drive To Survive effect has not only solidified the place of motorsport in popular culture but has also paved the way for similar docuseries across various sports. Whether it's the thunderous roar of Formula 1 engines or the hard-hitting tackles on the rugby field, sports docuseries are capturing the hearts and minds of viewers worldwide.
